Design | Jon Crabb

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All Saints // ideation

All Saints is a major British fashion retailer. While I was working for ecommerce agency Astound, they were a primary client, and I worked o

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Rowse Honey condensed their range and made their branding more consistent. They separated the honeys into just two core categories: ‘Rowse H

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During my time at the design agency Cheil, I was part of a Personalisation Team and an Experimental Team. I worked on several projects...

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While at creative agency Cheil, I made major changes to the product finder on Samsung.com. Changes were rolled out site-wide across all...

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I initiated an extensive user research and testing program. I spoke to hundreds of people during a crypto craze, and built out personas...

For me, UX is about solving problems.

I’ve worked with startups, agencies, and multinational corporations.

On everything from art to ecommerce to telecommunications.

A highlight was supporting the launch of the Samsung S10.

I once built a cheap usability lab for a startup and wrote about it here. Since then, I’ve helped build more expensive labs at bigger places.