All Saints // ideation
All Saints is a major British fashion retailer. While I was working for ecommerce agency Astound, they were a primary client, and I worked o
For me, UX is about solving problems.
I’ve worked with startups, agencies, and multinational corporations.
On everything from art to ecommerce to telecommunications.
A highlight was supporting the launch of the Samsung S10.
I once built a cheap usability lab for a startup and wrote about it here. Since then, I’ve helped build more expensive labs at bigger places.