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Fyde

Fyde Treasury Protocol is a trustless treasury management protocol that helps DAOs diversify their treasuries with minimal impact on native token prices while also reserving governance rights.


The Brief

I worked on Fyde at two different stages.

  1. Initial UX work pre-launch: user journey, ideation, and wireframes

  2. UX audit 18 months later: expert review, heuristic analysis


Initial UX Work

After reviewing the docs, I was able to quickly work out a user journey and two different ways of crafting the app around it.


User Flows



Wireframes


Option 1

The DEX view was similar to the UI for other Index tokens like DPI

Option 2

The Vault view was more similar to something like Aave

Rapid Iteration

From here, we were able to iterate on the basic ideas and add more screens and functions as the project came to life.



We went with the DEX view and improved the functions over successive iterations with some rapid user testing.


Development

My role was to quickly work out the UX and deliver:

  • user flows

  • wireframes

  • information architecture

  • pros and cons


After the completion of mid-fidelity wireframes, the project was handed over to a UI designer and the team developed and launched the project in November 2023.


Expert Review (18 months later)

I was asked back to audit Fyde once they were up and running, as the project had evolved slightly and they wanted fresh eyes on their usability.


What I did

I reviewed the protocol according to various criteria, including Nielsen’s Usability Heuristics, my own set of Web3 Usability Heuristics, and several checklists for DeFi that I created for DeFi reviews.


I then ranked my findings into Low, Medium and High.


My findings

  1. Who is the user? - Medium

Slightly confused messaging on the home page.


  1. UI consistency - Low

This often happens over time as more icons and more text styles are added.


  1. Contextual help - Medium

The quick guide can be implemented better. More tooltips.


  1. Streamline user flows - Medium

The journey is slightly disjointed in a couple of places.


  1. Too many colours and signifiers - Medium

Quite a lot going on. Can distract the eye. Hard to tell importance.


Example of Markup

I did my markup in Figma, and shared screenshots with the team. I also shared the full Figma. This was a very lightweight and effective way of presenting my findings..


I also provided (several variations of) a possible solution to this issue:



Results

The team:

  • Improved messaging

  • Made their symbol set consistent

  • Added tooltips

  • Streamlined user flows

  • Simplified their usage of colours


I consider this a successful UX review and a good example of the kind of value that can be generated very quickly when working with a trained UX professional with experience of DeFi.

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