PILLAR – ANIMATIONS
During user testing of the Pillar Wallet (a cryptocurrency app), I found that users were frustrated at certain points, and had high expectations of professionalism for financial apps. I discovered small microanimations increased trust and added moments of delight. I made many explorations for the Pillar Project.
Users get frustrated when nothing appears to be happening. Users expect professional apps to feature movement.
Create microanimations for various points in the user flow.
I also worked closely with a graphic designer and helped develop a series of static and video adverts for social media. Our collaboration is playable at the bottom of this page.
Photoshop, Sketch, Principle, After Effects, Quicktime.